Most of us get confused after hearing about Google Analytics vs Tag Manager. These tools are not so difficult to use and understand. These tools are given by Google to help marketers and business owners get more information about the website users. But they are both fundamentally different tools, which makes them different from each other. Mostly these are known and used together but have their complementary way of providing information to the users.
For those who are new in this field or confused about these tools. With the help of this blog, we will help you and give you detailed information that will help you in easy understanding of the difference between Google Analytics vs Tag Manager.
Understanding Google Analytics Vs Tag Manager?
You must probably know about Google Analytics, which is a web analytics service provided by Google to help us. It gives us various valuable information about user behavior, i.e. how users have found the website and interact with it. The metrics performed by this consist of a page view, session duration, conversion, bounce rate, and much more. It gives us a piece of well-described information about our user from their gender to their country and age.
Google Tag Manager (GTM) is a very helpful tool, which is known for its tag management system. This allows us to support us to manage and deploy the tags on your website and in a mobile application. You must be wondering how it is different from others, so this tool will prevent all your struggles of modifying the code directly on your website. It will simply save you the trouble of the process of adding, managing, and editing JavaScript and HTML tags that are used for website tracking and analytics.
If you want to know about Google Analytics vs Tag Manager in much more detail, or need guidance for these tools. You must feel free to contact us. We are here to make you the best digital marketer with the proper knowledge and practical solutions.
What are the features of Google Analytics vs Tag Manager
- Google Analytics
- Also, help in monitoring the conversion by collecting information such as form submissions, purchases, and downloads.
- It provides us with valuable insight into the visitors of our websites, which includes their interest and how much time they are spending on your web page.
- Gives you a custom report with a dashboard to track specific metrics and also helps us gain deeper insights.
- This will help in keeping track of key metrics like bounce rate, user demographics, traffic source, and page views.
- Google Tag Manager
- Helps us manage various tracking codes that include Google Analytics, Google Ads conversion tracking, Facebook pixel, and more.
- It allows us to simply add, edit, remove, and verify tags without even directly changing or modifying the website’s code.
- Helps in easing the process, which saves us a lot of time and resources for implementing the code.
- Provide you flexibility in tracking the interaction of users and all the events on your website.
Difference Between Google Analytics and Google Tag Manager
| Basis | Google Analytics | Google Tag Manager |
| Definition | A tool specially used to understand the traffic on our website with various analytics like bounce rate, country etc. | GTM is built for the hassle-free connecting of tags in a website. This will prevent meddling with codes. |
| Purpose | This is used for analyzing the data collected from the website performance. | On the other hand, this helps in managing the tools that collect data on our website. |
| Implementation | This tool is easy to implement, as it implements directly | This tool is responsible for simplifying the process of connecting other things. |
| Difficulty | It is hassle-free to connect with and work with on your website. | GTM is a little complicated to understand and work with. |
| Scope | This will help you focus on the website traffic analysis. | This will help focus the tag management of your website. |
Which one should we use?
It is difficult to choose one between Google Analytics vs Tag Manager. Both of these are equally important for our website and complete different tasks which is very helpful for us. To get the information of our users of the website we need Google Analytics. On the other hand for for connecting some code of any tool or anything we don’t need to meld with coding. This tool can help you in this situation.
If you are thinking of choosing one from them, then it can be a difficult decision to make. This can be done based on your needs. Both are different from each other,and it is nearly impossible to distinguish between these two.
Conclusion
Google Analytics Vs Tag Manager are complementary tools that work together to provide us with analytics of users on our website. This will help you understand website traffic and user behavior. On one side, Google Analytics analyses data and Google Tag Manager simplifies the process of collecting data. With the help of both tools, you will gain valuable insight into the website’s performance and ease in making decisions for improving online marketing. For more information about digital marketing and others, you must visit Thewebdestiny. You can also seek help to promote your business and to get digital marketing expertise.
Frequently Asked Questions
Q.1 Is Google Tag Manager better than Google Analytics?
Ans. Google Tag Manager completes the work of connecting different digital platforms to connect with our website or connect. If in case you want to choose between one of these tools then you must go for Google Tag Manager compared to Google Analytics. This is because it will prevent our struggle to change the codes of our website frequently.
Q.2 Does Google Analytics include Tag Manager?
Ans. The Google Tag Manager is very closely integrated with Google Analytics 4. The tag manager can help you with all your analytics needs, from measuring events across various domains to e-commerce.
Q.3 What is the difference between GTM and GA code?
Ans. The main work of Google Analytics is to give you a report of the activity on your website. On the other hand, Google Tag Manager cab outputs tags based on the rules defined. So with its help, you can easily connect GA with your website. You can also implement GTM code and use GTM to output the GA code.