Digital Marketing Technical Terms in 2025

Digital Marketing technical terms are referred to as those terms or vocabulary used in the field of digital marketing, like Seo, i.e, search engine optimization, is one of the technical terms. If you wanted to understand the field of internet marketing, then these will help you in learning the digital marketing concept. Let’s create a strong base with digital marketing technical terms. Let’s dive into the digital marketing terms that help in increasing your knowledge and also become an expert if you’re new to this field. A lot of people lack when it’s time to communicate about marketing strategies, these terms will help you keep up with the changes in ever-evolving digital marketing terminology.

1. 301 Redirects- This is a permanent HTTP status code or redirection that tells browsers and search engine crawlers that the webpage has been permanently moved to a new location.
2. 302 Redirects- This is also known as “found’ redirection, this HTTP status code helps in telling browsers and search engine bots that the page you are looking for has been temporarily moved to a new location.
3. A/B Testing- This is a method used for testing, also known as split testing. With the help of this method, we compare two web pages, applications, or anything to determine which one performs better.
4. Analytics- It is a process of measuring, collecting, analyzing, and interpreting data from various digital marketing channels. This helps us gain a deep understanding and information on customer behavior and user experience, and their effect on our marketing.
5. Affiliate Marketing- Affiliate is a performance-based marketing activity in which the person earns a commission by selling and promoting others’ products and services. In this marketing, an affiliate acts as an intermediary for selling goods. 
6. Account-Based Marketing (ABM)- It is a strategic approach to business marketing that targets high-valued accounts instead of waiting for the leads. ABM treats each target account as a unique market of one.
7. Ad Extensions- In Google ads, ad extensions are some piece of extra content that can be used to make your text ads much more attractive and appealing. This appears alongside the main ad text. It helps in significantly improving the click-through rate.
8. Alt Text – Alternative Text– It is one of the important elements of web accessibility and search engine optimization. This is the textual description of an image that appears on the webpage.
9. Average Position- In search engine optimization, the term average position refers to the ranking of a blog or website on a search engine result page for a particular set of keywords for a specific period.
10. Brand Positioning– Brand position is about designing the place of your brand in the market. As there are various brands in the market, this helps you find the place where your brand stands.
11. Brand Awareness is usually defined as the familiarity and recognition of your brand by consumers to some extent. This means how the audience remembers or recalls your product in the market.
12. Brand Loyalty– This refers to the consistent buying of your product by the consumer over other product choices in the market. It is a commitment for the brand which can be driven by various emotional and rational products.
13. Buyer persona– It is a semi-fictional character that represents your ideal customer for your product. It is a detailed description of the target audience beyond the demographic borders to understand their behavior.
14. B2B- This business-to-business marketing refers to the transaction of goods and services from one business to another business. In digital marketing, the business uses online platforms and technology for its business.
15. B2C- This refers to the business-to-customer marketing. The use of online platforms and digital technology to market your products and services directly to the customer.
16. Blog– Also known as weblog. It usually represents a website that provides information related to different topics. The information is written in a formal and well-mannered way but is easy to understand.
17. Boosted post- This helps in increasing the traffic and reaching your post to a good amount of the audience. It is a method used in SEM to increase the visibility of your organic post on social media.
18. Backlinks- These are also known by different names, including inbound links, and incoming links. This is one of the techniques used to rank your website at the top on SERP.  This refers to linking your website with other high-quality websites.
19. Black Hat SEO- This is the prohibited technique of SEO to rank your website on the top pages of SERP. This refers to working against Google guidelines and ranking websites soon.
20. Bounce Rate- This is helpful in website analytics by measuring the user’s time spent on our website. Bounce rate means the person who visits our website and leaves our website after viewing or the time spent on it.
21. Bing Advertising- This platform is now known as Microsoft Advertising, which is a pay-per-click platform. This helps advertisers to advertise various Microsoft platforms including Yahoo, Bing, and more.
22. Bing Webmaster Tools- It is a free service provided by the Microsoft Bing search engine to help in analyzing website performance, and indexing URLs. Submit sitemaps or URLs, and also help in getting crawlers on our website.
23. Brand- A brand is not only about a logo or identity. It represents the entire customer experience, feelings, and emotions for the products or services they provide. It is the identity built and known by consumers.
24. Crawlers- These are also known as bots and spiders, primarily used by search engines like Google, Bing, Yahoo, etc. These are the software programs that systematically organize the World Wide Web.  
25. Chatbot- It is an artificial intelligence program designed to stimulate a conversation with human users, typically with human text and voice. They provide you with the adaptive.
26. Churn Rate- A metric used by various businesses and online platforms to learn the percentage of customers who have stopped using their services or not continuing their subscriptions to their product or service in a specific period.
27. Content– is a piece of information provided creatively and intentionally to reach the audience for any purpose, whether knowledge or something else. In the digital world, this term is used for various purposes.
28. Clickbait- This refers to online content that is given interestingly and curiously to attract and encourage the user to click on the given piece of information. This practice is often done at the expense of content quality or accuracy.
29. Cross-channel- It is a marketing strategy in which a business connects its sales and marketing channels to deliver the best personalized and consistent experience across multiple touchpoints.
30. Content Marketing- It is an approach in which we focus on creating content that provides good and attractive information that should be relevant and consistent at the same time. 
31. Content upgrade- It is a strategy to get people’s subscriptions and make them your members. In this, we provide a piece of valuable content to those who give us their email. It is a lead magnet to get customers.
32. Click Fraud- It is technically used for fraud purposes. It is an act of infiltrating by clicking on an online advertisement with the motive of increasing revenue, generating revenue, and depleting competitors’ budgets.
33. Conversion Rate- It is an important marketing and sales metric that helps measure the percentage of those users on a website who take desired actions instead of visiting our website.
34. Conversion Funnel- It is a proper representation of the journey of the customer in marketing from the startling awareness of the product or the service to the final conversion. For example, a purchase, a subscription
35. Campaign- In a marketing campaign, a set of marketing strategies and activities are especially designed to achieve a specific marketing goal within a specific period.
36. Cold calling/emailing- This is one marketing strategy that involves making unsolicited calls to potential customers or clients who have previously contacted your brand but do not show interest in your products and services.
37. Customer journey- It helps describe the whole customer experience with a brand, from the initial contact to post-purchase loyalty. It includes all the touchpoints and interactions of the customer with the company. 
38. Customer Lifecycle- It is a customer’s journey with a company, from awareness to becoming a loyal customer. The main aspects of this are “Prospect,” “Customer,” “Loyal Customer,” and “Former Customer.
39. Customer Lifetime Value (CLV)- This term defines the estimated profit a company can earn from a single customer with their entire relationship with the company. In other words, it is the amount a customer is willing to spend with your business in their overall relationship.
40. Customer Pain Point- Pain points are the specific problems that frustrate or annoy customers while seeking help or interaction with your company for any product, or service-related query. This is a hurdle which prevents customers from achieving the desired outcome. 
41. Customer Experience- It refers to the overall experience of the customer with your business. It involves all the interactions of the customer starting from awareness of the product to the end contact.
42. CPA or Cost per Acquisition/Customer acquisition cost (CAC)- This defines the cost or money expense done by a business to get one paying customer. This includes expenses like marketing, sales, and other efforts associated with attracting customers.
43. Customer segmentation- A process of categorizing customers in different segments based on their needs. This helps in proper management and efficient results.
44. CPC, or Cost per Click, is an efficient way to improve the click-through rate with less expense. It is the amount of money that an advertiser pays whenever someone clicks on their ad. Various factors, such as bidding and competition on keywords, set this amount.
45. Content Management System (CMS)- It is a software application used to create and manage content online. Think about it as a supporting tool that makes it easy to build and maintain websites, blogs, and other platforms without the knowledge of coding.
46. CPM or Cost per Thousand or CPM (Cost-per-Mille)- It is the cost that an advertiser pays after getting 1000 impressions on their advertisement. This impression defines the number of times your ad is displayed on the SERP or the website. 
47. Canonical Element or Canonical Tag- It is an HTML element of our website that tells search engines about which URL is preferred for indexing on search engine result pages. This is usually helpful when there are multiple URLs with the same content. 
48. CPL (Cost-per-Lead)- It is the amount of money a business spends to get leads. The lead refers to the potential information that contacts us by submitting their personal information, such as email, contact, address, etc.
49. CRM or Customer Relationship Management- It is a system that is used to manage all the interactions of the business with its previous and recent customers. It is a central hub for all the information about the customers and their interactions.
50. CTA or Call-to-Action- It is the direct instruction to prompt immediate response and contact from the customers. This mainly aims to get conversions like purchases, leads, etc.
51. Case study- It is a research method that involves in-depth research and examination of a specific individual, group, or phenomenon. In this, we investigate any situation or case with multiple pieces of evidence.
52. CTR or Click-through Rate – this is the percentage of people who click your ad or just see it (leaving an impression). The essence of this is to find how relevant that ad is and also capture user attention.
53. CRO or Conversion Rate Optimization- It is the process of improving the percentage of people who visit our website and get the desired result, which includes making purchases, signing up for a newsletter, filling out a contact form, etc.
54. Click Maps- It is typically a type of heatmap that is used to find out and represent where the user clicks on your website. This provides you with the exact information of user clicks with visual representation through screenshots.
55. Competitive Analysis- This is the process of researching and evaluating your competitors. This is done by analyzing the competitor’s weaknesses and strengths, and also understanding the marketing strategy.
56. Domain Authority- It is a valuable metrics that help in assessing and strengthening the website’s SEO and the website’s authority. A search engine ranking score that is developed by the Moz tool.
57. Demand Generation- It is a process of creating and nurturing interest in your target audience about the company’s products and services.
58. Dark post- like other posts on our social media, this post is not published on the main page. It is a way to show your post with an advertisement only to the target audience. 
59. Digital Analytics- It is the measurement, collection, analysis, and interpretation of data about the user’s behavior on various digital platforms.
60. Digital Marketing– This refers to taking your business presence online and selling its products and services on the Internet, i.e. social media, search engines, etc. 
61. Digital Marketing Attribution Models- Digital Marketing Attribution Models are frameworks used to determine which marketing touchpoints (like ads, social media posts, and email campaigns) contributed most significantly to a conversion (e.g., a sale, a lead).
62. Digital Marketing Automation- Digital marketing automation refers to the use of software to automate repetitive marketing tasks, allowing marketers to work more efficiently and effectively.
63. Digital Marketing Campaigns- This is a coordinated set of tools and online marketing strategies that are specially designed to achieve the business goal within a defined timeframe.
64. Digital Marketing Channels- These are the various platforms and methods that are used to advertise or promote any business, product, or brand online. Some of these channels are SEO, SEM, and others.
65. Digital Marketing Dashboard- This is a visual representation of all the online marketing metrics and performance indicators collectively in one place. These are presented in the form of charts and numerical ways.
66. Digital Marketing Funnels- This is an outline of the various stages of the customer journey that a potential customer goes through before they make a purchase.  This represents customer relations with a brand online, from starting awareness to becoming a loyal customer.
67. Digital Marketing Goals- These are the desired outcomes we aim to achieve from our online marketing efforts.i.e. digital marketing goal. This provides you with a clear direction for the campaigns and helps you in measuring success.
68. Digital Marketing Metrics- These are the important measurements that are used to track the performance and effectiveness of online marketing campaigns. It gives you valuable insight that will improve your decision-making.
69. Digital Marketing Plan- This is a document that outlines the tactics and strategy of a business that are used to achieve its goals with the help of online marketing channels. It can be said that a roadmap for all digital marketing activities. 
70. Digital Marketing Proposal-  A formal document created by a digital marketing consultant or agency that presents the proposed services to the target clients. This describes the strategy that we can use to achieve the client’s marketing goals with various channels online.
71. Digital Marketing Qualified Lead (DMQL)- A potential customer who shows a significant amount of interest in buying or knowing our product or services through their online activities. This can be said to be DMQL.
72. Digital Marketing Report- A document is made to summarize the company’s performance of all the online marketing efforts. It analyses key metrics for the business and identifies the trends and insights for future campaigns.
73. Digital Marketing Segmentation- This refers to dividing the target audience into smaller groups by understanding their needs and uniqueness. This helps in tailoring the marketing messages and campaigns in different units according to their needs.
74. Digital Marketing Services- These refer to the various online marketing techniques and strategies to promote any product and services online.
75. Digital Marketing Tactics- Tactics are used to execute the specific actions and techniques that are used to execute a digital marketing strategy. 
76. Digital Marketing Tools- These are software applications or platforms that help in performing digital marketing strategies and campaigns more effectively and efficiently. 
77. Direct Traffic- This refers to the traffic that reaches directly to your website without clicking on a link from another website or search engine. 
78. Display Network- It is a vast collection of various websites, social media platforms, and videos to display advertisements on the internet. Think of it like an online billboard network for visual ads. 
79. Dofollow Backlinks- Dofollow links are those links that link us from other websites and tell search engines like Google to crawl through the link and visit the linked website from one website to another. 
80. Email Filtering- This process differentiates various incoming emails into different folders and categories according to the predefined rules automatically. This saves the time the user spends with unwanted mail and important mail.
81. Email Marketing- In this type of marketing, we use email to communicate with our target audience or current customers. This involves sending messages through mail to subscribers to promote your product and services, and also build relationships.
82. Engagement Rate- This is a metric used for various social media platforms to understand how users interact with your business or product.
83. E-Commerce- Refers to electronic commerce. This defines the activity of buying and selling products and services with the help of the Internet and other electronic mediums.
84. Email Lists- This is a list of all the individual you have connected to us and given us their email by their own will to send them marketing messages.
85. Email List Segmentation- This refers to the division of the email subscriber list into different groups. This is done based on the individual’s characteristics and needs.
86. Event Marketing- It is a type of experimental marketing that helps boost our events, which is done to promote a brand, product, or service. This involves creating the best experience for the audience with live events and online interactions.
87. Exit Rate- This refers to the percentage of people who leave our website from a specific webpage. The exit rate can be calculated by dividing the total number of visitors by the number of visitors exiting the page and multiplying by a hundred for the percentage.
88. Engagement- In the field of digital marketing, the term engagement refers to the interaction and interest users show with your brand or content.
89. Facebook Ads Manager- This is a platform that helps us to create, manage, and analyze our Facebook and Instagram campaigns effectively and efficiently.
90. Facebook Advertising- A tool that helps a business reach a large audience and achieve marketing goals with paid promotion.
91. Facebook Audience Insights- It is a very powerful tool that provides in-depth information about the target audience on Facebook.
92. Facebook Business Page- This is one of the best ways to connect with your audience with a public profile on Facebook that represents your business, brand organization, and public figure.
93. Facebook Live- A Facebook feature that allows users to stream live videos directly from the business profile, page, or group. 
94. Facebook Messenger Bots- It is an automated program that helps us to interact with users in the Facebook Messenger platform. This is done with the help of artificial intelligence (AI) and natural language processing (NLP) to respond to and understand user messages. This helps in smooth conversation.
95. Feature Snippets- The information given in a piece of content that appears on the very top of Google’s search engine results pages (SERPs). The main aim of this is to provide a quick and direct answer to the users for their search queries without clicking on any website. 
96. Funnel- Based on a contextual basis, this refers to the buyer’s journey.
97. GTM or Go-to-Market strategy- This is a very comprehensive plan that defines how a company will launch its new product and services into the market. This is a very important roadmap that guides all the aspects of the product launch development and pricing for marketing and sales. 
98. Google Ads- Formerly known as Google AdWords. This is an online advertisement platform created by Google that allows advertisers to advertise their advertisements, offer products, and listen along with videos for web users to attract customers and leads. Favorable results will be shown when someone searches for specific terms or phrases on a search engine.
99. Google Ad Grants- This is a very popular program that provides free advertising on Google for eligible non-profit organizations. 
100. Google Algorithm- It is a system of complex rules and regulations that Google uses to rank web pages on the search engine result page.
101. Google Analytics- this is a free web service provided by Google which provides us with in-depth information on the traffic of a website. It gives us valuable insight into the user’s interaction and helps us in improving our online presence.
102. Google Hummingbird- One of the significant updates of Google’s algorithm, which focuses on finding exact searched keywords and search queries for the user. 
103. Google My Business is a free tool that helps businesses maintain their online presence on search engines. It provides users with various details about your business and also locates you on Google Maps and search.
104. Google Panda- Google’s Algorithm updates were released in February 2011. This is a content-based algorithm update that focuses on the content quality for better search engine performance. 
105. Google Penguin- A special Google algorithm specially designed to combat spammy sites that engage in manipulative link-building tactics.
106. Google Search Console- A free tool offered by Google that helps you monitor and maintain the site’s performance in the search engine result page.
107. Hashtags- In social media, a hashtag is a word or phrase preceded by the symbol #. It is used to categorize content on various social media platforms, making it easier for users to find and engage with it. 
108. Heatmap- A visual representation of data that analyzes user behavior on websites. This will give you information about where the user clicks, hovers, and scrolls on the web page of your website.
109. HTML Stands for Hypertext Markup Language. It is a standard markup language used to create the structure and content of a web page.
110. HTTP- Hypertext Transfer Protocol is the basic foundation of how data is transferred between the website browser and the website you visit on any browser. 
111. HTTPS- Hypertext Transfer Protocol Secure provides us with the security of transfer of data between your browser and your website.
112. Hreflang Tag- It is an important part of international SEO. This tells the search engine that you have multiple languages and versions of the webpage, and this tag shows the most relevant version to the user according to their location and language performance.
113. Hyperlink- This can also be called a link, which is a clickable text piece of content or an image that takes you to another location of the same website or a different website.
114. Impression share- A term used in Google ads that gives you information on how often your ads are showing on search engines compared to the total number of times they potentially show.
115. Instagram Advertising- A very powerful tool of Instagram that allows a business to reach a wider audience and also achieve a variety of marketing goals through photos and video sharing. 
116. Instagram Stories- An Instagram feature that allows us to share photos and short videos on the Instagram platform, which disappears after 24 hours.
117. Instagram TV- A platform launched by Instagram for long videos of more than 60 seconds.
118. Influencer Marketing- This is a form of social media marketing in which product promotion and placement are done by influencers, i.e. those people who have good influence in social fields.
119. Impressions- This refers to the number of times the ad or website is shown/displayed to the user on different platforms like search engines.
120. Infographic- A visual representation of information or idea that combines images, charts, and minimal content to present information creatively and quickly.
121. Influencer- An individual who has the power to change the decision of the other to buy a product or can also change their opinion. 
122. Inbound Marketing- It is a marketing methodology that focuses on attracting and building customers with your website or business with valuable content and the best experiences. 
123. Ideal customer profile (ICP)- It is a detailed description given by companies of a semi-fictional character of a perfect customer who is most likely to buy their product and services and become the most valuable customer. 
124. JavaScript- This is a very powerful programming language that helps in adding interactivity and dynamic behavior to web pages. 
125. KPI or Key Performance Indicators- these are the measurable factors of a business that demonstrate how the business is performing and achieving the targeted marketing goals. 
126. Keyword Stuffing- This is a practice prohibited by Google in which we fill a webpage excessively with the same keyword at various times. This is done with the motive to manipulate search engine rankings.
127. Keyword Density- It refers to the number of times a keyword appears on a web page, including the total words used on the page.
128. Keyword Phrases- These are the groups of two or more words that people use to search any query on search engines like Google.
129. Keyword Research- A process of finding and analyzing search terms that people use often to search for information online. This is an important part of SEO strategy. 
130. Keyword- The term or phrase that people use commonly for finding an answer to their query. The query of people who wanted to learn can be said to be a keyword.
131. Knowledge Gap- This is an opportunity to improve SEO and improve your website traffic by learning the difference between your keyword and your competitor’s keyword ranking. 
132. Lead Generation-  This is a very effective process that helps you track and find potential customers who can buy your product or services and turn them into buyers.
133. Lead- This refers to a potential customer who has shown interest in your products or services. 
134. Lead magnet – This is a tool in which a company gives a free product or service to its customer and collects their personal information in return. 
135. Landing Page- A web page which is solely made for advertisement and marketing purposes. Mostly people reach this page through a call to action button 
136. Long-Tail Keywords- These keywords are more than 3 to 4 words, which have more specific queries than other keywords and generally have less competition.
137. LTV or Lifetime Value- This metric is an estimate of the revenue generated by a company from a customer in their entire relationship with the company. 
138. Landing Page Optimization- A process to improve the landing page speed and performance to get more conversions. 
139. Latent Semantic Indexing (LSI)- A system used by the search engine, which analyzes the relations between the keywords and the page’s concept for providing the most relevant and accurate results and 
140. Lead Nurturing- Building a relationship with the potential customer with the help of marketing and communication. 
141. Link Profile- This term refers to a profile which has a collection of all the external backlinks directing to your website.
142. Live Streaming- It refers to the streamed video on the internet in real time of an event without being recorded and stored.
143. Local SEO- Local search engine optimization is a strategy that improves your business visibility in the local searches of the search engine. 
144. Lookalike Audiences- A tool of Facebook which helps us in finding customers having similar interests or characteristics to our existing.
145. Meta Tags- It is an HTML element that helps us in providing information about the webspage to the web[pages to the user and the crawlers.
146. Monthly unique visitor (MUV)- A user who visits a website at least once in a month for an estimated period. 
147. Metrics-  This helps in measuring and tracking the performance of marketing campaigns, and how campaigns are getting toward KPIs
148. Map Packs- This term is used for the business ranking on the top searches of the local search engine optimization. 
149. Meta Descriptions- It is a summary of the content of a web page, which appears on the search engine result page.  
150. Mobile Advertising- Any form of advertisement that appears on mobile devices,  laptops, and computers, which includes messages, video, and others, is known as mobile advertising.
151. Mobile First Index- It defines that Google’s crawler uses the mobile version of our website to rank, crawl, and index on Google.
152. Meta Keywords- Those HTML tags of the website which help the crawler for better understanding of the web page information.
153. Mobile Page Optimization- This refers to the process of providing the best experience of our website to the mobile users.
154. Niche Marketing- A type of marketing which targets those customers who have some unique set of needs to sell your products and services. 
155. Nofollow Links- Those links which indicate search engine crawlers to not follow the link and do not pass link juice to the directing website.
156. Online Greeting Cards- these refer to the sending of greetings through online mediums via emails, social media, or other online platforms. 
157. On-Page SEO- Also known as on-site seo, it is the process of optimizing the webpage and content to rank higher on the SERP. 
158. Organic Search Traffic- The unpaid traffic that comes to your website (organic traffic)  mostly through the search engine results.
159. Organic Reach- It refers to the social media posts’ reach to the number of people without any paid promotion and advertisement. 
160. On-site content- Refers to optimizing all the content of the website, including pages, guides, and FAQs.
161. Off-site content – the content that is created outside the website and shared outside to improve search engine ranking, is called off-page content.
162. Omnichannel marketing- This is mainly a customer-centric process which unifies all the channels to deliver a unified and consistent result to the customer. 
163. Onboarding- It is a process of incorporating new customers by introducing and guiding them through the product and services. 
164. Outbound marketing- This is a type of traditional marketing in which the company directly contacts and reaches out to the potential customer and generates leads.
165. Page Speed- Page speed refers to the time a webpage takes to fully load and be visible to the user.
166. Paid Advertising- It is a marketing strategy in which advertisers bid to display the relevant ads to reach the target audience. 
167. Paid Media- Promoting your content and business online with the help of paid advertisement, like video ads, display ads, and others.
168. Pinterest Marketing- It is a marketing strategy in which we use the Pinterest platform to post visual content to increase our brand visibility, traffic, product awareness, and others.
169. Penalty- It refers to the negative action taken by the search engine for those websites that are violating Google guidelines. This effect website position or completely remove website from the search engine. 
170. Paid Ads- This refers to the marketing strategy in which business pays to show their advertisement to the target audience.
171. Pay-Per-Click (PPC)- This is an advertising model in which advertisers pay the decided amount to the publisher whenever the advertisement is being clicked.
172. Public relations (PR)- It is a process of managing and sharing the company’s or individual information with the public.
173. Point of contact (POC)-  This is a person or a department which serves as a coordinator or a main point of contact for a project or activity.
174. Private Blog Network (PBN)- It is a group or network of websites that is solely made to get backlinks and to improve the website’s search engine ranking.
175. PPA- Pay Per Action (PPC) is closely related to the advertising model to ppc. In this, a company or a person pays to an advertiser after completion of a specific pre-defined action like purchase, sign up, or downloading, etc.
176. Performance Max (PMax)- This is a unique Google Ads campaign which uses Google’s learning capabilities for getting more traffic by placing ads in different places like search, display, and others.
177. Publisher- A company or an individual who owns a platform online, like an app or website, with an audience to place an advertisement.
178. Performance Marketing- This is a marketing campaign in which the advertiser pays advertising companies for getting the favourable results.
179. Push Marketing- Generally, this is considered as an aggressive marketing strategy to take your product directly to the customers.
180. Pull Marketing- This refers to the marketing campaign in which advertisers attract customers to buy their product or services.
181. Programmatic Advertising- This is a process related to buying and selling of ad inventory with the help of an automated bidding system.
182. Qualified lead- A qualified customer who has potential to buy the product, which is been evaluated by both sales and marketing teams.
183. Quality Score- A tool that measures the quality and relevancy of your ad shown to the user compared to other advertisements. 
184. Queries/Search Queries- It refers to the phrase or word that the user is searching in the search bar of the search engine to get information about it.
185. Quora- It is a question and answer platform where you can ask your queries, give answers according to your expertise, and build connections.
186. Return on Ad Spend (ROAS)- Metrics used to measure the efficiency of an advertising campaign. This is done by comparing the money spent and the earnings from that campaign.
187. Rich Snippets- This is also known as rich result, in which the search engine shows extra information like reviews, recipes, and events in the search result.
188. Rankings- It refers to the position or order of the website shown on the search engine result page. 
189. Ranking Signals- The characteristics of a website which help in maintaining the website’s position in the search engine.
190. Relevancy Score- A score for a content or document based on the user’s query intent and how relevant the information provided. 
191. Reciprocal Links- This refers to the linking arrangement of two websites with each other. 
192. Referral Traffic- The number of visitors who visit our website directly from other sources like another website, social media, and others. Instead of searching on a search engine.
193. Remarketing/Retargeting- Refers to re-targeting people with server ads who have previously engaged with our website or social media content in the past.
194. Responsive Web Design- It is a responsive website design which adapts the interface of the website design according to the usability, navigation, and seeking information. 
195. Robots.txt- This file tells search engine crawlers which URLs of your website can be crawled. 
196. Really Simple Syndication (RSS)- A web format that is used to publish content that has been updated frequently, such as new stories, and reach the web users
197. Return on Investment (ROI)– It refers to the amount of profit earned from a marketing campaign compared to the cost of marketing. Calculate as (Net Profit / Total Digital Marketing Costs) x 100
198. Social Media Marketing (SMM)- A way to connect and interact with people through social media platforms like Instagram to increase brand awareness and sell products online.
199. Search Engine Optimization (SEO)- Refers to the process of improving the website visibility on the search engine result page organically.
200. Search Engine Results Page (SERP)- Whenever a user searches any query on a search engine, Google provides a list of results on a page that is known as SERP.
201. Search Engine Marketing (SEM)- A strategy which is used to increase website traffic and improve website visibility with the help of paid advertisement.
202. Sales funnel- A marketing term which describes the potential customer’s journey from product awareness to the purchase.
203. S.W.O.T analysis- It is a technique used by various businesses and organisations to analyze their strength, weaknesses, opportunities, and threats.
204. Social proof- It is a form of marketing that uses evidence from other people to make people buy the product and services. Some examples of this marketing are reviews, existing customers, and more.
205. Social Listening- The Process of collecting and analyzing the online conversation of people about your brand, to understand the audience better.
206. Schema Markup- This is a structural data code which helps search engines to better understand our website by communicating with it in the language that search engines understand. 
207. Search Algorithm- An algorithm designed to provide the desired elements of structured data whenever we desire from the place it is stored.  
208. Sessions/Visits- It refers to the group of people that interact with your web page in a specific period.  4.vbh
209. Session Recording- A Tool that captures the user’s real-time action when they visited our website in a period. 
210. Skyscraper Technique- A link building technique which involves creating high-quality content compared to the existing content on our website. 
211. Social Media Traffic- Number of people who visit our website from other social media platforms.
212. Slide decks- Collections of different slides organised together to create a presentation.
213. Sales Cycle- It is a couple of steps followed to turn a lead into an actual customer.
214. Search Engines- It is a software program that provides information to the user who has been searching it on the internet with a query or keyword.
215. Search Network- It is a network consisting of search-related websites, which display ads whenever someone performs a search, giving them the specific result.
216. Search Operator- A string of characters used in a search engine to get more specific results or narrow the results on a search engine.
217. Technical SEO- Improving your website for search engines to better understand, find your website, and increase your website ranking on the SERP
218. Top Of Funnel Marketing- It is the first stage of the marketing funnel, which helps in brand awareness and where the consumer’s journey begins. 
219. Tracking Codes- It is a JavaScript code which is used to track the website user by collecting data and sending information to the analytics. 
220. Time On Page- A metric to track the user engagement with your website by the time they spend on it.
221. Title Tag- An HTML attribute that provides a webpage title on the search engine result page.
222. Twitch Advertising- Those strategies and activities used by various brands to advertise on the Twitch platform.
223. Twitter Promote Mode- It is a subscription service that helps you reach more audience who are interested in your business, brand, or product.
224. Target Audience- The targeted group of people who are interested in buying your product or services.
225. Testimonial- these are the reviews given by the customer in the product, services, or business according to their experience of interacting with it.
226. User Engagement- it helps in measuring the user’s engagement with our product by interacting with our website or services.
227. UX (User Experience)- It refers to how a user interacts and experiences with your website, product, services, and others.
228. Unique Value Proposition- A statement of all the benefits that the company provides to its customers who buy its product or services, which increase the value of their life 
229. Unique selling proposition (USP)- this helps in showing the uniqueness of your product, which makes it different and better from your competitors. 
230. UI (User Interface)- it refers to the interface that is designed to attract consumers and provide valuable information through interactive designs.
231. Unique Visitors- a metric used to calculate new users who visit our website in a specific period. 
232. UTM Tracking Code- it is a code which is used at the end of a URL to track the performance of a specific digital marketing campaign.
233. UGC (User-Generated Content)- The content created or information for a website by a contributor at no cost.
234. Vlog- It is a group of video content that is been used to publish on various platforms like social media or a website
235. Video Marketing- It refers to the use of video content to promote any brand, product, or service on the internet. 
236. Voice Search Optimization- It is the process of optimizing website content to rank on the top when searched by voice. 
237. Webinars- These are the online interactive events where a group of people listen to the speaker with a visual representation about some product or service. 
238. Website Analytics- It is the gathering and analyzing the user’s interaction information with your website to improve website performance.
239. White Hat Marketing- all the SEO practices done to improve search engine ranking by following Google guidelines.
240. White Papers- a document that has authoritative and well-researched information by expert analysis into a topic, and also a solution to a problem.
241. Wireframe- It is a visual blueprint of a website which represents the framework of a web page, content, and behaviour without its graphics.
242. Extensible Markup Language (XML) – It is a markup language similar to HTML that provides rules to define any data. 
243. XML Sitemap- It is a list of all pages of a website, which helps search engines to crawl and index your website.
244. Yelp- It is a platform specially built for local businesses where you can publish and read reviews of any local business.
245. YouTube Advertising- promoting your business or product with the help of video advertisement on YouTube.
246. YouTube – It is a free video sharing platform, which makes it easy for you to create, upload, like, and share videos with others.

In this vast growing digital marketing world, to create the best and efficient digital marketing strategies, these terms will play a significant role. Regardless of all the complexities of the digital marketing field, these terms will help you in easy access to the digital marketing field. Whether you are a newbie or an expert, these marketing terms will help you polish your digital marketing skills and be beneficial in communicating your digital marketing ideas clearly and more precisely. These digital marketing technical terms are the tools that can help you stay ahead in digital marketing with knowledge. For more detailed information about digital marketing, you can visit The Web Destiny.