If you are a person who runs a website, blogs or in digital marketing, then you have very important information.
On 24 September 2026, Google announced its new search update named the September 2026 Spam Update.
Everybody starts to fear whenever Google launches any of its new updates, thinking their site’s traffic will disappear, but you don’t have to be afraid of it.
Let’s learn more about the September 2026 Spam Update.
Important information about the September 2026 Spam Update
- It started on 24 September 2026.
- It will take almost 2 weeks to complete this update.
- It will be effective on worldwide websites of every region.
- This is the 4th Spam Update of 2026 after the March, June, and August updates.
- It will take action against websites using shortcuts or spammy ways to rank their website.
How is the September 2026 Spam Update different from June and August’s Spam Updates?
June and August’s Spam Updates were completed in just 2-3 days. But this time, Google issued an official statement that rolling out this September Spam Update will take 2 weeks.
It just means that Google is training its AI filters (Spambrain) very deeply and clearing out the internet’s existing trash (low-quality pages) on a very high level.
What Google is targeting at, with the September 2026 Spam Update?
Google hasn’t made any new role but it’s just catching websites breaking Google’s old rules.
These 4 main ones are on Google’s radar:
- Content Abuse (AI-Generated Bulk Content):
- Some people generate 500-1000 articles in a day by using tools or AI and then post it on their sites
- These articles don’t even have any point, no research, and no other real experiences.
- Google just decreases the ranking of the sites that just target keywords for mass production.
- Parasite SEO (Site’s which do reputation abuse):
- Many people buy reputed News or authority websites and put up spammy casinos, loans, or spam coupon links on the websites.
- Google is finding those big sites’ subfolders and dropping the ranking of the subfolders, which don’t even relate to the main topic.
- Expired Domain Abuse:
- Buying out old expired domains of closed schools, hospitals, or NGOs and then putting up the articles of crypto or gambling articles on these sites suddenly.
- Google is checking if any website is manipulated by changing the identity of the old domain.
- Copied Content Articles:
- Google is dropping the ranking of websites that copy or just manipulate the articles a little from Reddit threads or other sites and then post it on their website.
What should we do and not do if the traffic drops?
Things you should not do:
- You should not panic and destroy your website whenever the update runs, as it takes the ranking up and down. It is also possible that if a page goes down, it can recover the very next week.
- You should not delete or noindex 50-100 pages/articles suddenly in anxiety and panic.
- You should not send any reconsideration request, as this is not a manual penalty which you can solve by sending a ticket to Search Console. This is Google’s automation system.
Things you should do:
- You should check if the traffic drops after the 24 September 2026 spam update; if it did, only then can it be the result of spam update.
- You should check the page quality of the articles which faced a traffic drop. You should check if the article answers your readers’ answers.
- You should add on real experiences like screenshots, real data or real testing in the author profile.
How we can recover our website if it got affected by the spam update:
If your website got hit in this update by any reason, then it cannot recover overnight.
- Firstly, you should remove low quality content, duplicate content and trash content from your website.
- You should just keep only the useful and informative content on your website.
- You should do consistent good work so that crawlers can crawl your website again and can trust your website in a few months.
Conclusion:
Google’s simple message of the September 2026 Spam Update is “Do not take shortcuts”.
Google is taking out the websites that were manipulating the search results by taking shortcuts. You do not need to be afraid of this spam update, if you are providing useful and honest content for your readers. You should just observe the analytics calmly for the next two weeks and work on your website quality.
For more such information, you can visit TheWebDestiny.