Everything You Should Know About Google Ads

If you are thinking that the ads appear while searching on Google or watching a video on YouTube are coming from? It’s Google Ads that makes it visible. It is a very important part of Digital Marketing, which is use to run ads on Google.

Google Ads is a very popular platform that is use to promote products, services, and websites. It shows your ad on its vast network, which is divided into two parts:-

• Google-owned networks: Networks that are directly own by Google are the Google-owned networks. SERPs (Search Engine Results Pages), YouTube, Google Play Store, Gmail, Google Maps, etc These are the networks that Google owns.
• Google’s partner networks: So, networks that Google does not directly own. You can say, websites that share ownership with Google through AdSense, are known as Google’s partner networks. (If you also want your website a part of Google’s partner networks, then your website should be AdSense-approved.)

Types of Google Ads

There are total six types of Google ads:-

1. Search ads: In this type of ad, you can show your ad in the SERPs (Search Engine Results Pages) on a particular keyword.

2. Display ads: In this type of ad, you can show your ad on other websites (only on AdSense-approved sites), which is also known as banner ads.

3. Shopping ads: In this type of ad, your product is visible on the SERPs (Search Engine Results Pages) with a proper title, image, prices, and the shop’s name, which is also popular as Product Listing Ads (PLAs).

4. App ads: These ads are use to increase the downloads of apps. It is available on the Google Play Store with the app’s name, icon, description, and rating.

5. Video ads: It is a very popular type of ad use to promote a product, app, or service. You can mostly see these ads on YouTube, but they can also be visible in apps if the app is a part of the Google Video Partners network.

6. Performance max: You can use this type of ad when you want to show your ad to all types of ads at once (search, display, shopping, app, and video).

 How does Google Ads work?

So after setting up the account on Google Ads. When you enter to create a campaign, you’ll see seven types of campaign options called campaign objectives:-

1. Sales: This option is use to increase sales or conversions for your business.

2. Leads: You can use this option when you want leads for your business, like calls, queries, or submissions.

3. Website traffic: This option is use to increase traffic on your website.

4. App promotion: This option is use to increase installs for your app (application).

5. Awareness and consideration: You can use this option when you want more people to know about your brand or business, and make people consider your business.

6. Local store visits and promotions: You can use this option when you want to increase local visits to your physical store (it uses local-based conversions).

7. Create a campaign without a goal’s guidance: This option is use to have full access to all available campaigns, so if you want to use more than one option, then you can use it, giving you full potential to create an ad.

And then you can choose what type of ad you want to create (Search, display, shopping, app, and video).

Google Ads work on a PPC (Pay-Per-Click) method in which a person pays only when someone clicks on their ad, and it runs with an idea of bidding.

What Is Bidding in Google Ads?

Bidding is an auction-based system in which a person chooses a keyword and competes with others for ranking. And this is the process that advertisers use to show their ads to users. First, you need to make a campaign and then set a bidding strategy for it.

In that strategy, you have to decide a budget for your campaign and a cost for one click (cost per click), impression, or conversion for your ad. There are different types of bidding strategies in Google Ads, mainly two: manual and second is automatic.

In a manual strategy, you are the one who will set the cost for one click (cost per click), impression, or conversion for your ad, but in an automated strategy, Google will set that cost automatically for you. The automated strategy has six more strategies. Which are:-

1. Target CPA (Cost-per-Acquisition):  In this strategy, Google sets a cost for an acquisition, it considered that how much you will spend for one paying customer.

2. Target ROAS (Return on Ad Spend): In this strategy, Google decides how much of the return you will get. For example, if you spent 20,000 on an ad, then Google will decide that you will get 10,000 (50%) return or 20,000 (100%) return.

3. Maximise Clicks: In this strategy, Google will give you the highest amount of clicks on your ad, in the budget you gave.

4. Maximise Conversions: In this strategy, Google will give you the highest conversions in the budget you gave after explaining your conversion goals.

5. Maximise Conversion Value: In this strategy, Google will give you the highest conversion value, which means you will get a conversion at a low cost, which will give you more returns, or you can say, paybacks.

6. Target Impression Share: In this strategy, you can set your ad’s position anywhere you want on SERPs. For eg, (Absolute Top of the Page, Anywhere on the Page), but Google will suggest the budget for the ad.

Why choose Google Ads?

There are many reasons to choose Google Ads. It makes your ad visible instantly, and it is very flexible to use. You can make your ad in any style you want, you can have video, text, or images. You can even show your ad anywhere in Google, Google Play Store, Search Engine Result Pages (SERPs), YouTube, etc.

Here is one more specialty of Google Ads. You can target a particular audience according to their desire or geographic location. If you want your ad to be visible in one particular area or to a particular age group, or even to people who show interest in your kind of products. It will show your ad to that area and that kinds of people.

You can also do remarketing on Google Ads. By showing your ads to those people who visited your site but never came back. They did not make a purchase or desired activity. It will show your ad to those people again in other places to make those people come back.

And money-wise, it is a very effective platform because it is a PPC (Pay-Per-Click) method. You will only pay when someone clicks on your ad. PPC is not the only option; you can also choose CPM (Cost Per Thousand Impressions) or CPA (Cost Per Action). These methods make it money-wise very effective.

It doesn’t stop here. You can see the growth of your business by looking at things like conversions, clicks, impressions, etc. This makes Google Ads even more flexible to use. Google tracks the user’s searches to make all these things possible.

So these are the reasons to choose Google Ads.

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